If you want to have a business in the digital world, the most logical thing is that the advertising is handled within the digital world. This is done through the social media and it is very common to think that anyone can take charge of social networks.
I will give you a number below. characteristics, tasks and roles that meets the Community Manager, which will make you rethink this idea.
Community Manager
What was previously known as Advertiser is now called Community Manager and his expertise is as deep as it was in business 1.0. Draw strategies, expert management of digital tools coupled with the ability to statistics analysis to throw constantly projections and layouts strategies throughout the process.
There is a no less than great exemplification on the web about the characteristics of this modern marketing role and if I change a comma I'll ruin it, that's why I took the audacity to bring this count from the hand of the doppler agency, to give you an idea of all the Things a Community Manager should bring, in addition to those listed above:
Detective
Its monitoring function implies that research outside your own community on a daily basis, about what is being said about the brand or its products. In addition to acting, either by responding on behalf of the company or by alerting its managers.
Therapist
Within their own community, CMs daily bring out their empathy and responsiveness to claims and conflicts related to your products and services, providing solutions and preventing discomfort from spreading to other users and affecting your brand image.
Tamer
Social networks lend themselves to some rogues wanting to put your company in a bad light in search of some benefit or just for the sake of bothering. We are talking about the opportunists and trolls. In this sense, another of the roles of the Community Manager will be spot them, keep them at bay and the most difficult: to be able to evangelize them.
Fan Number 1
The Community Manager is the visible face of your brand on the networks, for which he must maintain his level of enthusiasm at 100% when sharing content and promotions, constantly stimulating community engagement.
Analyst
Other of the daily roles of the CM implies analyze the results generated by the different contents and promotional actions published on the networks. From these metrics, you must generate reports and suggest actions and ideas to the Social Media Manager that seek achieve the planned objectives.
Diplomatic
Situations such as a service failure or problem in the distribution of your product, will make your Community Manager require all his ability to communicate this situation and prevent a setback from becoming a crisis.
Editor
A Community Manager write a lot. Wall posts, blog posts, tweets, etc. Therefore, you must always keep your mind alert and open in order to be creative and avoid repetitionn. And keep your fingers in good shape!
https://blog.fromdoppler.com/cuales-son-los-roles-y-las-tareas-de-un-community-manager/
At Tu Clínica Digital we have someone with all these characteristics, since we want the visibility of your company is in the best hands.
create your custom quote and together we can draw up that plan that will catapult you into the networks.
English 
Español 