Having a good product or a great idea is not enough. The web world is very competitive and overloaded, it takes a spark that makes it shine. For that it is essential to have a captain in charge of your image. Of the image of your product.
good designer
A web designer has the important task of visually communicate the purpose of a product. The Designer is very likely to be mistaken for a commercial artist and this is far from the truth.
An artist captures a subjective idea that will unleash multiple reactions and results in a group of people. Instead, the web designer has the arduous task of transmitting without ambiguous interpretations the message that he wants to present the product and thereby effectively and successfully reach the goals set by the client.
Although the designer uses art as a tool to achieve his goals, he also mixes it with technological, statistical and advertising knowledge.
Creative process
The first thing a Designer does is transform ideas into images. Although it may not seem like it, it is much more important that the message to be transmitted be clear and precise than that it be aesthetic.
A Good Designer knows that the result must be efficient rather than beautiful.
Once the ideas are already images, the designer's work is just beginning, now he needs to meet with his entire team to know and cooperate in the handling of said imagesWhat do you want to use them for? where do you want to use them? how do you want to use them?
Lastly, you should be attentive to the response of the public, since It is not the client or the designer who catalogs the designs as efficient or not, but the results that are obtained after launching the product and being open to correcting and refining the message that you want to convey.
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